The European Institute of Business and Economics (ISEEN) revealed the introduction of its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to equip professionals with the ability to link digital strategy, data insights, and AI-driven management to tangible business outcomes including growth, operational efficiency, innovation, and enhanced customer experience.
Delivered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence targets professionals and leaders seeking to boost digital implementation within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is organized under the European Credit Transfer and Accumulation System (ECTS) and comprises 60 ECTS credits, representing 1,500 hours of total learner engagement. This commitment is allocated across 600 teaching/contact hours (lectures, tutorials, guided instruction) and 900 hours of practical and independent study (projects, readings, real-world practice, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It holds particular value for directors in sales and marketing, managers overseeing products and projects, leaders driving transformation and innovation, and professionals who interact directly with clients and need effective tools to design strategies, implement change, and assess outcomes through clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA blends essential business management principles with a focused track dedicated to transformation and AI implementation, and its curriculum encompasses key domains such as:
- Essential management principles, strategic planning, leadership dynamics, and organizational change
- Corporate finance concepts applied to informed decision-making
- Marketing strategy development, operational execution, and overall business performance
- Data analytics skills for managers and informed, evidence-driven decisions
- Digital transformation approaches, emerging business models, and platform-oriented thinking
- AI readiness including data strategy, governance frameworks, and organizational capability building
- Practical AI applications for operations, workflow automation, and productivity enhancement
- AI-driven solutions for marketing, sales, and customer engagement
- Guiding agile organizations and implementing transformation initiatives
The approach prioritizes real-world applicability, equipping participants with frameworks, tools, and decision models they can implement directly within their teams and organizations.
Final MBA Project: a genuine roadmap for meaningful transformation
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants develop an executive-level roadmap that includes objectives, resources, timeline, risk assessment, and performance measurement using practical metrics such as KPIs and OKRs, ensuring the project is actionable and aligned with business priorities.
Scholarships, financial support, and the admissions process
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are structured for applicants who hold a university-level education or documented professional expertise, and the evaluation process involves an application assessment along with an academic interview.
About European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach. Emphasizing practical approaches and drawing on the global expertise of its faculty, ISEEN offers MBA and specialized master’s programs designed to match contemporary business demands across fields like digital transformation, financial management, data analytics, and artificial intelligence.
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