Apple has launched a significant free software update, iOS 18, which introduces artificial intelligence features to its iPhone 16 series. This update comes shortly after the release of the new iPhone models, which are priced between $800 and $1,200 and are equipped with the necessary hardware to support these advanced AI functions.
In addition to the iPhone 16 models, last year's premium offerings, the iPhone 15 Pro and iPhone 15 Pro Max, also feature processors that will enable AI technology once the iOS 18 update is installed. Additionally, recent iPad and Mac models can benefit from the same software improvements.
While the update is available in the US, Apple plans to launch its AI software in international markets next year, though specific dates have yet to be announced. Over the past five weeks, the company has been conducting tests with select users to refine the AI technology.
The incorporation of artificial intelligence is expected to significantly improve Apple's virtual assistant, Siri, turning it into a more interactive and versatile companion. Users can expect a more immersive experience, indicated by a bright display on the iPhone screen when interacting with the Assistant. Apple stressed that Siri will be less prone to misunderstandings and capable of performing a wider range of tasks.
However, it's important to note that Siri's ability to interact with other applications on the device will require a future software update, the timing of which is unclear.
In addition to improvements to Siri, the iOS 18 update includes a variety of AI-powered tools for editing and proofreading content. Users will benefit from features that summarize documents and improve photo editing capabilities, making it easier to search through past images.
While many of these AI features are already available on Android devices from competitors like Samsung and Google, Apple is branding its suite of new technologies as “Apple Intelligence.” The company also promises that its AI capabilities will prioritize user privacy, with processing taking place on the device or within secure data centers for remote requests.
Despite these advances, it's worth noting that a significant portion of iPhones currently in use around the world lack the microprocessor needed for new AI features. Apple hopes this technology update will spur demand for the newer models, particularly during the holiday season and into the following year.
This shift in strategy comes during a challenging time for Apple, with the company's stock price down 18% since it unveiled its AI plans at a conference in early June. Despite this decline, the announcement increased Apple's market value by $500 billion, bringing it closer to becoming the first publicly traded company valued at $4 trillion.
As Apple continues to evolve its offerings, the success of these AI capabilities will be watched closely, both by consumers eager for innovative technologies and by investors looking for signs of recovery in the company's stock performance.
